Knoxville SEO Basics & Strategy

Knoxville SEO Basics for Everyone

The best links don’t come from submitting your site to a link farm or blog directory. Quality links typically come from the genuine interest of others in your website or blog, in other words, if you are offering interesting and valuable content through your site others are more likely to link to you, naturally. You may also want to consider purchasing link space on websites with high Google Page Ranks.

Link building allows your website to be more easily found by others. The more websites that are linking to you, the more potential you have for getting higher rankings by the search engines. It’s not just quantity that is important, but the quality of the links coming in to you.

Great Content

With lots of original, valuable, entertaining, and inspiring content you can dominate your market. Great content is an important key component of search engine optimization. After-all, you want people to look up to you as the expert. Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site’s rankings.

Keyword Density

Keyword density in document text: Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

Keywords in anchor text: Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.

Article Exchanges

You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

A Sitemap

A big site needs a sitemap, which should be linked to from every page on the site. A sitemap index will help keep large sites tidy, and in order. We use a Sitemap Index on our site as well. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.

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