Knoxville Social Media Marketing

Knoxville Social Media Marketing

Your website is the heart of your marketing campaign, your search engine optimization strategy is the backbone. Search engine optimization (SEO) ensures your business shows up in search results, and our goal is to get you on page one of Google! A combination of 23 years in the Industry factors into making sure your SEO strategy as strong as possible, including KEYWORD-RICH CONTENT AND META TAGS MAKE IT EASIER TO FIND YOU. Before publishing, the content goes through a stringent editing process to make sure it conforms to AP stylistic guidelines.

Directory Listings

Correct and consistent directory listings lend credibility to your small business. When your small business’s information can be found across multiple websites with the same correct address, phone number and other contact information, Google sees that as a positive and boosts your SEO results accordingly.

Knoxville Social Media Marketing

Active Knoxville social media marketing accounts provide linking opportunities and strengthen your presence across the web. Facebook has a wide audience and reaches millions of people every day. Your customers are some of those people, so make sure you’re taking advantage of this free visibility booster. Don’t have time? Our social media producers will handle all your posting for you!

Reputation Monitoring

24/7 reputation monitoring allows you to respond quickly to reviews across multiple platforms. This is a great option when you don’t have time or aren’t sure how to keep track of all the ratings and reviews coming in for your business. We’ll even coach you through how to best respond to negative reviews and make the most of the situation.
As a business owner, you know how to identify your ideal customers. With a comprehensive outbound strategy, you can target those customers even when they aren’t actively searching for you. We use Facebook and other internet browsing data to identify the potential customers in need of your services and put your brand image directly in front of them.
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Knoxville SEO Tactics – Get Ranked

Knoxville SEO is an extremely intriguing issue on the World Wide Web. All things considered, everyone needs to rank higher and come up on the top page of Google search and get more traffic. Top SEO techniques. As per my opinion, I would like to think, the best method is to keep it basic and apply a touch of the presence of mind. We do have so many plugins who take care of our SEO things but here I am going to tell some of the techniques which plugins do not take care and you need to do these by yourself manually. Below are the top techniques which you need to use.

The Top Reasons You Need SEO – Knoxville SEO TACTICS

  1. Use hyphens (-) between words to improve readability.
  2. Do not use underscores (_) in URLs, use hyphens (-) instead.
  3. Use proper anchor text for inter-links.
  4. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
  5. Use search engine friendly permalinks.
  6. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
  7. Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
  8. Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
  9. Optimize the images, always create alt tags and write a description in the alt tag.
  10. Use internal linking when possible and appropriate.
  11. Have a category description paragraph. Let the visitors subscribe to category specific RSS feed. Use sticky posts (if you can and if it applies to you).
  12. Research the target audience and aim the site content appropriately. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the search engines spiders to index the web pages frequently.
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Welcome Pumps of Tennessee

We recently had the pleasure doing some work for Pumps of Tennessee. They had a very old and outdated website built in classic tables. Hadn’t been touched in years. So we had the opportunity to do a full package for them: branding, web site, and SEO.

They are doing fantastic.

Their website is beautiful and top notch, their branding is eye catching, and they dominate Google for their search terms. We are proud to showcase Pumps of Tennessee.

A bit about Pumps of Tennessee

For over 36 years, Pumps of Tennessee in Knoxville has been a main player throughout East Tennessee, Southern Kentucky and Western North Carolina of the technologies for the movement and management of our most precious resource, water. Pumps of Tennessee offers technological solutions capable of ensuring reliability and efficiency, and to optimize energy consumption in residential building service, commercial building service, agricultural and irrigation applications in Knoxville and all East Tennessee, Southern Kentucky and Western North Carolina. Pumps of Tennessee puts people at the center of every action, strategy and development plan. Our experience and knowledge puts us on the cutting edge of all your water needs. Pumps of Tennessee works with both residential and commercial clients from fountains at the mall, to landscaping companies for your yard, to TVA and Water Treatment Centers.

Please go and take a look at Pumps of Tennessee. And remember, at Appleseed Web Design, we are here to help your business grow.

 

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Knoxville SEO Research

Knoxville SEO research and site optimization.

As an established Knoxville SEO, web design, and development company, we have the tools and experience to cover the wide range of SEO tasks that will help your company rank higher in the search engines. Our SEO team is constantly staying on top of the industry’s best practices and ethics. We’ll make sure your site is set up correctly and actively seek attention for your business throughout the web by registering your company with relevant online directories, building links to your website, and optimizing the content on your website.

On-Site SEO

Content organization and coding improvements, based on 11 years of managing sites, performing maintenance, and tracking results. Title tag, meta tag, page heading, and page content optimization. Blog setup. Blogs are a great platform to add content to your website without cluttering up your main site. Blogs also open up channels of communication with your site visitors, if you choose to allow comments.

Keyword Research

We examine your website and build an initial keyword list. We research your competitors’ rankings to further refine the keyword list. We also check for keyword popularity and search volume numbers using custom keyword and strategy tools.

Off-Site SEO

We use tools to discover websites that are linking to your top-ranking competitors and we suggest your site for submission. We look for niche websites and blogs in your industry and work to establish a presence for your company on these sites.

We Optimize for Your Business

Your campaign shouldn’t be viewed as a simple checklist. Sure, we’ll acquire links and publish content, but it’s what happens after we’ve done these things that really sets our Knoxville SEO services apart from the rest. We focus on making game-changing moves to consistently bring you closer to your business goals. Forget output, we’re all about your outcome.

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Knoxville SEO Basics & Strategy

Knoxville SEO Basics for Everyone

The best links don’t come from submitting your site to a link farm or blog directory. Quality links typically come from the genuine interest of others in your website or blog, in other words, if you are offering interesting and valuable content through your site others are more likely to link to you, naturally. You may also want to consider purchasing link space on websites with high Google Page Ranks.

Link building allows your website to be more easily found by others. The more websites that are linking to you, the more potential you have for getting higher rankings by the search engines. It’s not just quantity that is important, but the quality of the links coming in to you.

Great Content

With lots of original, valuable, entertaining, and inspiring content you can dominate your market. Great content is an important key component of search engine optimization. After-all, you want people to look up to you as the expert. Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site’s rankings.

Keyword Density

Keyword density in document text: Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

Keywords in anchor text: Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.

Article Exchanges

You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

A Sitemap

A big site needs a sitemap, which should be linked to from every page on the site. A sitemap index will help keep large sites tidy, and in order. We use a Sitemap Index on our site as well. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.